![Diesel jeans founder: 'If you want to keep a company cool… the first thing is creativity' - CNA Luxury Diesel jeans founder: 'If you want to keep a company cool… the first thing is creativity' - CNA Luxury](https://onecms-res.cloudinary.com/image/upload/s--uPmhnqKM--/c_fill,g_auto,h_523,w_693/f_auto,q_auto/model-coco-rocha--singer-rita-ora--and-italian-fashion-entrepreneur-renzo-rosso-sit-front-row-at-the-diesel-black-gold-fashion-show-.jpg?itok=2fBHRYUu)
Diesel jeans founder: 'If you want to keep a company cool… the first thing is creativity' - CNA Luxury
![Why the founder of Diesel jeans wants to build an Italian rival to compete with LVMH and Kering - CNA Luxury Why the founder of Diesel jeans wants to build an Italian rival to compete with LVMH and Kering - CNA Luxury](https://onecms-res.cloudinary.com/image/upload/s--a8eHcdzL--/c_crop,h_681,w_908,x_94,y_1/c_fill,g_auto,h_622,w_830/fl_relative,g_south_east,l_one-cms:core:watermark:afp_watermark,w_0.1/f_auto,q_auto/v1/mediacorp/cna/image/2022/07/28/renzo_rosso_founder_of_diesel.png?itok=N84ZrAUm)
Why the founder of Diesel jeans wants to build an Italian rival to compete with LVMH and Kering - CNA Luxury
![A Conversation with Renzo Rosso, Founder & Chairman of OTB Group, Founder of Diesel and Philanthropist. – Thought Economics A Conversation with Renzo Rosso, Founder & Chairman of OTB Group, Founder of Diesel and Philanthropist. – Thought Economics](https://94f5e7.p3cdn2.secureserver.net/wp-content/uploads/2021/11/rr_head.jpg)
A Conversation with Renzo Rosso, Founder & Chairman of OTB Group, Founder of Diesel and Philanthropist. – Thought Economics
![Renzo Rosso and Glenn Martens turn up the volume on Diesel's “alternative luxury” strategy | Vogue Business Renzo Rosso and Glenn Martens turn up the volume on Diesel's “alternative luxury” strategy | Vogue Business](https://media.voguebusiness.com/photos/62175f60aa686b25f2b1b54f/1:1/w_2000,h_2000,c_limit/glenn-martens-diesel-voguebus-photographer-month-22-story.jpg)
Renzo Rosso and Glenn Martens turn up the volume on Diesel's “alternative luxury” strategy | Vogue Business
Founded by Renzo Rosso in Italy in 1978, Diesel has made waves for decades, highlighted by their penchant for denim. The Diesel x Diesel… | Instagram
![Renzo Rosso, the founder of Diesel talks about his journey from a young 15-year-old designer to leading a fashion conglomerate - Harpers bazaar Renzo Rosso, the founder of Diesel talks about his journey from a young 15-year-old designer to leading a fashion conglomerate - Harpers bazaar](https://akm-img-a-in.tosshub.com/lingo/hrb/images/story/202304/untitled-design-2023-04-12t135812480120423015842.png)